In connection with the appointment, Minister of Economic and Business Affairs Ole Sohn says,
- Design is a crucial source of innovation and part of the solution to the growth challenge we are facing. The Danish government is focused on creating good conditions for business to ensure that Danish companies can be competitive in the international markets. Here, Denmark is already known for our strong design traditions, and I see exciting possibilities in enabling us to become even better at taking advantage of the business opportunities in design. I am therefore looking forward to working with Nille Juul-Sørensen as the new managing director.

Jacob Holm, chairman of the executive board of the Danish Design Centre:
- With the appointment of Nille Juul-Sørensen the Danish Design Centre has gained an experienced and competent manager with a clear design profile and a wide international network. The Danish Design Centre needs this sort of profile to promote the use of design in business and industry and enhance the profile of Danish design around the world. Here it is crucial to have a finger on the pulse and concrete knowledge about what is in demand worldwide.

The new managing director of the Danish Design Centre, Nille Juul-Sørensen:
- I am excited to have been given this opportunity to head the Danish Design Centre. I will be bringing a lot of energy and ideas as well as a deep sense of humility toward the task that the Danish Design Centre will pursue in the future to the benefit of our society and with improved opportunities for influence for our skilled designers. Society is facing imposing challenges, and I believe that we at the Danish Design Centre can offer new perspectives and innovative ideas with good effects on a national as well as
an international level.

Since 2004, Nille Juul-Sørensen has been an associate director at Arup, an international consultancy firm of architects, engineers, planners and designers. The first three years he was based in London, and most recently he has worked with several major projects in Asia. Prior to this, Nille Juul-Sørensen was a partner in KHRAS arkitekter, where he was responsible for the architecture and design of the existing Metro, among other projects, most recently followed up by the design of the future Cityring, also for Arup.

Contact person
Chairman of the executive board of the Danish Design Centre Jacob Holm: +45 2519 0736
New managing director of the Danish Design Centre Nille Juul-Sørensen: +45 3175 2909

Facts
The Danish Design Centre was founded in 1978 by the Danish Design Council with the goal of strengthening industrial competitiveness by means of design investments.

Since 2000, the Danish Design Centre has resided on H.C. Andersens Boulevard in the heart of Copenhagen, in a building designed by Professor, architect Henning Larsen.

Today, the Danish Design Centre (DDC) is an independent institution under the Ministry of Economic and Business Affairs.

The purpose of the Danish Design Centre is to promote the use of design in business and industry and to brand Danish design on a national and an international level.

The executive board of the Danish Design Centre
The executive board of the Danish Design Centre consists of representatives of business and industry, organisations, design firms and the Ministry of Economic and Business Affairs. The chairman is appointed by the minister of economic and business affairs.

The executive board of the Danish Design Centre:

• Jacob Holm (chairman), CEO, Fritz Hansen A/S
• Charlotte Rønhof, head of research, the Confederation of Danish Industry
• Anne-Louise Sommer, director, Designmuseum Danmark (previously the Danish Museum of Art & Design)
• Jens Lundsgaard, head of business, Ministry of Economic and Business Affairs
• Vibeke Windeløv, self-employed producer
• Martin Delfer, partner in the design firm Designit
• Flemming Møller Pedersen, director of design management, Bang & Olufsen A/S
• Eskild Hansen, architect and designer, CISCO