SHOWHOW will take place in Dray Walk Gallery at Tent London, Dray Walk, London E1 6QL, from September 23-26th 2010.

There’s a myth about sustainability – that it’s all limitation, restriction and no fun. You’re not allowed to have long, hot showers, you have to turn off the heating and put on another sweater, stop using the car and skip foreign holidays. But is sustainability really about having less? Couldn’t it be about doing more?

Rather than a series of limitations, sustainability can open opportunities for designers, companies and everyone else; and this is the message behind the SHOWHOW exhibition.

Visitors to the SHOWHOW exhibition will be invited to explore the latest trends in sustainable Danish design in a 'hands-on' and personal way. The exhibition presents 10 Danish companies and 2 graduate projects and comes alive through participation.

“With SHOWHOW, the Danish Design Centre wants to demonstrate that Danish companies are on their toes when it comes to innovation, choice of material and design. Today, design is central to all industries and sustainable design is more frequently used as a strategic and innovative tool to create competitive products and solutions”, says Christian Scherfig, CEO, Danish Design Centre.

Event participants in SHOWHOW include:
AQsep www.aqsep.dk
Biomega www.biomega.dk
Fritz Hansen www.fritzhansen.com
Julian Kyhl www.juliankyhl.dk
Novozymes www.ondeabrewing.com
Novozymes www.elementaltextiles.com
Oficina Kreativa www.oficinakreativa.com
Peter Klint www.peterklint.dk
Unique www.unique-products.dk
We:Do:Wood www.wedowood.dk
Justyna Piotrowicz (Graduate. Project: ”Luminaire”) http://justynapiotrowicz.blogspot.com/
Sophie Alexandrine Kjærgaard (Graduate. Project ”Speakers chair”.)
www.sophiealexandrine.com

SHOWHOW structure

The designers of the SHOWHOW structure literally ‘walk the sustainability talk’ by repurposing old floorboards into a candy-coloured playground for Danish sustainable design. The exhibition has travelled the world, and it is now open for anybody, companies, students, designers, and design lovers in general, to present their best ideas of how to repurpose the structure. The best suggestion, chosen by the curator, will win the structure and be able to take it home after the London Design Festival, Monday 27th. Deadline for suggestions is Saturday September 25th at 12 am. The winner will be announced on the website same day at 8 pm. Please don’t hesitate to post suggestions on www.showhow.dk!

SHOWHOW is developed by the Danish Design Centre in collaboration with the Danish Ministry of Culture.

Further information

For further information please contact:
Christian Scherfig, CEO, Danish Design Centre, phone +45 33693369 email: csc@ddc.dk
Iben Højer Hansen, communications, Danish Design Centre, phone +4528114589 email: ihh@ddc.dk

The team behind the SHOWHOW exhibition is:
Danish Design Centre Curator / Frederikke Aagaard Communication / Iben Højer Hansen

In cooperation with
Exhibition architecture / WEM3 Graphic Art Direction / Propel Copywriting / Mark Stevens
 

www.showhow.dk