What is good design in the 21st century? To answer that question, one might turn to eleven Danish companies that received the Danish Design Prize 2010/11.

The winners, which are listed below, have all put in a dedicated and professional effort to create competitive and aesthetic solutions with an international potential, and thus they help to highlight Danish design in exemplary fashion.

Three general trends
The winners of the Danish Design Prize 2010/11 were selected by an independent jury chaired by Peter Bysted. The jury selected the winners among no fewer than 116 submitted entries, and according to Peter Bysted the jury noted three main trends this year:

“One characteristic of many of this year’s entries is a focus on hitting the market with an attractive price. Another clear trend is the continued emphasis on creating sustainable solutions. And finally, a growing share of the submitted entries have been created in collaboration between a Danish company and a designer from outside Denmark,” says Jury Chairman, architect Peter Bysted.

Exhibition of winning products
This year’s prizewinning solutions, which include lifestyle design, industrial design and corporate identity design, are on display at the Danish Design Centre until 25 April 2011. Visitors to the exhibition will be able to explore the prizewinning products and solutions, listen to interviews with the prize-winners and watch films where users comment on the products.

“The Danish Design Centre hopes that the winners of the Danish Design Prize 2010/11 will serve as examples to the rest of Danish business and industry. Hopefully, this will make even more Danish companies realise the potential of investing in design and thus benefit from the economic gains that this offers. A dedicated and deliberate design effort is one of the ways to a good business, and this year’s prize-winners are good examples of that,” says Managing Director of the Danish Design Centre, Christian Scherfig.

In addition to the jury chairman, Peter Bysted, the jury included Managing Director Christian Stadil, designer Cecilie Manz, CCO Lars Sandahl Sørensen, designer Søren Rose Kjær and designer Thomas Harrit.

Exhibition
The Danish Design Prize 2010/11
8 October 2010 – 25 April 2011

For additional information, please contact
PR Manager Susanne Søndahl Wolff, ssw@ddc.dk or +45 3369 3309 / +45 2382 1314
Project Manager, Design & Innovation, Anne Nordenhof, ano@ddc.dk or +45 3369 3315
To request a folder about the winners, please contact the Danish Design Centre.
 

Winners of the Danish Design Prize 2010/11

CitySwan
Company: Philips Lighting A/S Danmark
Design: Bjarne Schläger ApS, Bjarne Schläger & GHB Landskabsarkitekter a/s, Morten W. Borup

VELUX sun tunnel by Lovegrove
Company: VELUX Danmark A/S
Design: Lovegrove Studio, Ross Lovegrove

Unidrain HighLine
Company: Unidrain A/S
Design: Claus Dyre, Unidrain A/S

roskilde-festival.dk
the digital universe
Company: Roskilde Festival
Design: Apt

Tracks headphone
Company: AIAIAI ApS
Design: Kilo Design, Lars Holme Larsen

NAP
Company: Fritz Hansen A/S
Design: Kasper Salto

Clouds
Company: Kvadrat A/S
Design: Ronan & Erwan Bouroullec

Republique
Company: Republique, Københavns nye teater/Copenhagen’s new contemporary theatre
Design: Scandinavian DesignLab.

Skærtoft Mølle
Company: Skærtoft Mølle
Design: MEGA, Tobias Røder & Stine Skytte

Skærtoft Mølle does not receive the design prize for its high-quality packaging design alone. The company also receives the Designmatters Prize 2010/11 for documenting that the deliberate integration of design in product development and marketing has generated economic results.

christiania bikes
Company: Christiania Bikes ApS
Design: Lars Engstrøm & users, family, members of staff, friends.
The Classic Prize 2010/11 goes to christiania bikes. It has been present in Danish streets and lanes for more than 25 years and has earned its well-deserved iconic status.

Pig City
Companies: Food manufacturer Søren Hansen & Gartneriet Alfred Pedersen & Søn
Design: Gottlieb Paludan Architects A/S & Nee Rentz-Petersen, Architect Ph.d.

Pig City wins the Vision Prize 2010/11. The idea of the Pig City project is to create an operational synergy between pig farming and produce farming in a sustainable form and thus reduce environmental costs in the form of CO2 emissions, smell pollution and nutrients released into the aquatic environment.