“Companies definitely have to have a human centred approach to the work that they are doing. They have to believe that the end user is key to the success of their business. They have to nurture a company culture where employees are willing to go through the journey that design thinking takes them through.” Ingrid Baron, CEO, IDEO.

“Today users, consumers, people are very aware, are experts – they know what they want. and in the global economy with media, networking, the Internet, there is more awareness. You can choose and therefore companies really need to deliver holistic products and services of sound quality.” Mauro Porcini, Head of Global Product Design, 3M.

“Design thinking is a front-end innovation process that helps people do two things: First of all determine what is the actual problem to be solved and then secondly how to solve that problem.“ Thomas Lockwood, President, Design Management Institute.