The Danish Design Prize is awarded to companies that have created innovative products and solutions of a high aesthetic and functional quality, and which contribute to highlighting the value and stimulating the use of design in Danish companies.

The Designmatters Prize is awarded to a company that is able to demonstrate economic results from a dedicated design effort.

The Classics Prize is awarded to design solutions that have been in use for a number of years without major design changes, thus proving their staying power in the market and still in use.

The Vision Prize can be awarded to an entrepreneurial company or a design in the form of a product concept, product vision, graphic concept or other form of vision that holds promising perspectives for the future.