10 well-known Danes, all active in professions where design and innovation play a key role were asked what they think constitutes good design. Hear what the business man, the designer, the singer, the film director and other Danes have to say about designs they admire.
Participants in the movie:
- Christian Stadil (CEO, Hummel)
- Bjarke Ingels (CEO, BIG)
- Kenneth Plummer (General Director, DR)
- Adrian Hughes (TV host, DR2)
- Nikolaj Hübbe (Artistic Director of the Royal Danish Ballet)
- Stine Bosse (CEO, Tryg)
- Caroline Søeborg-Ahlenfeldt (Board member and countess)
- Preben Mejer (Head of the Board, Innovation Lab)
- Peter Ingversen (CEO, Noir)
- Dennis Knudsen (Hair dresser and makeupartist)